Search Engine Optimization (SEO)

SEO or Search Engine Optimization is the practice of improving or optimizing your website so that it can be found by google and other search engines. That way, whenever a user searches for related terms, your site will be more likely to appear in their results. As a subsection of our site building services, Hermoth ensures that your website, blog and products are set up to achieve the highest possible ranking and be easily found by potential customers. Scroll to see how you Hermoth can beef up your SEO!

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I. Keyword Research

Identify Keywords: We'll find relevant keywords with high search volume and low competition related to your business.
Long-tail Keywords: Identify and focus on long-tail keywords as they often convert better and are less competitive.
Competitor Analysis: Analyze your competitors to understand which keywords they are ranking for and target those as well.

II. On-Page SEO

Title Tags: Include primary keywords in your title tags, keeping them under 60 characters.
Meta Descriptions: Write compelling meta descriptions with keywords, under 160 characters, to improve click-through rates of your pages.
Headings (H1, H2, H3): Structure your content using headings. The H1 tag should contain the primary keyword.
URL Structure: Ensure you're using SEO-friendly URLs that include keywords and are easy to read.
Content Optimization: Create high-quality, original content that provides value. Use keywords naturally within the content, including in the first 100 words.
Image Optimization: Use alt tags with keywords for images and compress images to improve load times.
Internal Linking: Link to other relevant pages within your website to improve navigation and distribute page authority.
Mobile-Friendliness: Ensure your site is responsive and works well on all devices.
Page Speed: Optimize your website’s loading time by compressing files, using a content delivery network (CDN), and optimizing server response times.

III. Technical SEO

XML Sitemap: Create and submit an XML sitemap to search engines to help them index your site.
Robots.txt: Use the robots.txt file to guide search engine crawlers on which pages to index.
HTTPS: Secure your website with HTTPS to ensure data protection and improve SEO.
Structured Data (Schema Markup): Implement schema markup to help search engines understand your content better and enhance search result listings.
Canonical Tags: Use canonical tags to prevent duplicate content issues.

IV. Content Strategy

Blogging: Regularly publish blog posts on relevant topics to keep your site fresh and engage your audience. Check out how we can help create engaging blog articles for your website here!
Content Quality: Focus on producing in-depth, informative, and engaging content that answers user queries.
User Intent: Create content that matches the search intent of your audience, whether informational, navigational, or transactional.

V. Off-Page SEO

Backlink Building: Acquire high-quality backlinks from reputable sites through guest blogging, partnerships, and outreach.
Online Directories and Citations: We'll identify relevant online directories where you can list your business and improve your reach.

VI. Local SEO

Google My Business: Help set up and optimize your Google My Business profile with accurate information, images, and reviews.
Local Keywords: Ensure you're using local keywords in your content and meta tags.
Local Citations: Ensure your business is listed in local directories and citation sites.

VII. Analytics and Monitoring

Google Analytics: Hermoth uses Google Analytics to track website traffic, user behavior, and conversions and relays a summary of the data back to you.
Google Search Console: Monitor your site’s presence in Google search results, fix crawl errors, and optimize your content.
Regular Audits: We'll conduct regular SEO audits to identify and fix issues, and advise on how you should adjust strategies based on performance data